Lancôme Debuts Gadget to Assist Restricted-Mobility Customers Apply Make-up

Accessibility took the forefront on the 2023 Shopper Electronics Present. A brand new, first-of-its-kind machine is debuting from L’Oréal Lancôme to assist these with restricted hand or arm mobility apply make-up. The machine, referred to as HAPTA, is a motorized, ultra-precise handheld make-up applicator that may assist with regular utility for individuals who want it. Though the HAPTA encompasses a lipstick applicator upon its preliminary debut, the corporate says they’re planning to broaden its performance over time to incorporate different instruments and applicators.

HAPTA options “sensible” movement controls, magnetic attachments for ergonomic rotation and adaptability which can permit customers to use make-up with extra ease. The expertise used to extend stabilization and leveling was initially created by Verily, the corporate behind the expertise that produces Liftware Regular utensils.

“For years, Lancôme has sought to supply each girl with magnificence options tailored to their wants. Magnificence tech has enabled us to meet this mission in an much more highly effective means, revolutionizing the way in which we develop magnificence services and enabling higher personalization,” mentioned Lancôme world model president Françoise Lehmann in a press launch. “With HAPTA we’re going one step additional by making magnificence extra accessible to make use of, as a result of everybody ought to have equal entry to it.”