Be careful New York, OLAPLEX is coming! It thrills us to associate with Jason Wu throughout New York Style Week for his runway present. NYFW takes place September ninth via September 14th and is a semi-annual iconic sequence of occasions the place designers showcase their new collections to the press, public, and patrons.
Jason Wu is a Taiwanese-born, main New York-based dressmaker. He has acquired many awards and accolades and whereas he’s nonetheless early in his profession, his consideration to element has earned him a spot amongst vogue powerhouses. With a nod to American sportswear, Jason lends meticulous couture element to his designs. His assortment is bought globally and he clothes a few of the most influential ladies on the earth! The purpose of Jason’s designs is for ladies to exude a contemporary femininity, achieved via refined trendy refinement.
We’re honored to be part of his New York Style week present the place OLAPLEX can be used each step of the best way of the hair course of. The fashions will grace the runway with more healthy hair than earlier than, with the glamor and class Jason Wu is thought for.
As a part of their profession, being subjected to warmth styling and appears that pull the hair and trigger breakage are the norm for fashions. We wish to change the norm from broken to wholesome! We’re excited to provide their hair an opportunity to rebuild and strengthen with OLAPLEX for Jason Wu’s present. The earlier than and afters can be prime examples of an #OLAFLEX—actually, we’re excited to create content material to indicate you simply how sturdy OLAPLEX makes the hair even after one therapy.
Jason Wu’s vogue present takes place in New York on September tenth at 2PM. Keep tuned for the style, the seems to be, and naturally — the hair!
