Influitive Company, the main supplier of engagement software program for buyer advertising and marketing, advocacy, and on-line communities, introduced the winners of the 2022 Greatest Advocate Advertising (BAMMIE) Awards. Now in its ninth yr, the BAMMIE Awards acknowledge excellent buyer advocacy and worker advocacy packages, together with the professionals who run them.
In an Influitive press launch issued earlier this week, Influitive CEO Dan McCall stated: “The BAMMIE Awards are the oldest and most prestigious program for advocacy advertising and marketing professionals and now acknowledge the most effective in worker and model advocacy, too. With one other record-breaking yr of award submissions from corporations of all sizes and industries, advocacy continues to be a successful technique and aggressive benefit.”
Judges applauded Cisco for mobilizing our buyer advocates and leveraging their advocacy to assist the corporate rework advertising and marketing, and named Cisco winner for “Greatest Influence on Advertising.”
Cristina Melluzzi, Director of International Buyer Advertising and Advocacy, Cisco
“My group and I can sum up our buyer advocacy focus over 2022 in three phrases,” stated Cristina Melluzzi, Director of International Buyer Advertising and Advocacy. “Reconnect. Reunite. Acknowledge. This was our north star. The private connections we now have with our clients is extra vital than ever in driving our advocacy follow. However in a world formed by a pandemic that’s now going into its third yr, we have been nurturing relationships, driving enterprise, and maintaining our connections alive on a 100-percent digital scale. Cisco was lastly capable of welcome clients and companions to an onsite expertise as soon as once more at Cisco Dwell in 2022, the place we reconnected and shared real moments that may solely come from being with one another in individual.”
Cristina continued, “We heard from Cisco’s clients that they wished a neater and quicker solution to uncover, entry, and work together with Cisco packages and alternatives. The corporate’s reply? Cisco Insider: an umbrella that unites 9 Cisco packages into one intuitive consumer expertise. Cisco Insider streamlines the way in which clients and companions can have interaction with the packages they love—whether or not it’s world advocacy, influencer, loyalty, or analysis packages—whereas receiving solely essentially the most related info relevant to their pursuits.”
Cristina concluded, “Recognition will all the time be a cornerstone to our advocacy follow. We’ve a few of the most loyal clients within the business, and it’s important that we acknowledge and reward their ardour and dedication to Cisco by bringing them ongoing private {and professional} progress alternatives and experiences.”
Cisco’s prolonged group of advocacy advertising and marketing professionals from across the globe is delighted to just accept this honor from Influitive—an honor that marks the fourth yr in a row that we’ve received a BAMMIE. It began in 2019, when Cisco received the award for “Greatest Buyer Engagement Initiative.” It continued in 2020, with BAMMIE gold for “Advocate Advertising Program of the Yr.” The group received gold once more in 2021 in the identical award class. And together with the award in 2022 for “Greatest Influence on Advertising” Cisco has been named a finalist but once more for “Program of the Yr.” Influitive will announce the winner throughout Influitive Dwell on January 19, 2023. Being acknowledged by a few of the greatest within the business is testomony to the long-term and dependable partnerships we’ve constructed with our clients, led by our passionate and pioneering advocacy group.
Ari Hoffman, Vice President of Buyer Advertising and Advocacy, Influitive
“Cisco is a pioneer in buyer advocacy and advertising and marketing and has received extra Influitive BAMMIE awards than every other firm,” stated Ari Hoffman, Vice President of Buyer Advertising and Advocacy at Influitive. “Congratulations to Cristina Melluzzi and her extremely proficient group for incomes one more top-shelf accolade that may be a testomony to their continued progress and success. They’re true business trailblazers.”
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