miércoles, julio 17, 2024
InicioCyclingAllGear Digital Launches Company Rebranding, Broadcasts $40M Financing

AllGear Digital Launches Company Rebranding, Broadcasts $40M Financing


Bikerumor’s mum or dad firm modifications its title and broadcasts new funding and acquisitions.

Goodbye, Lola Digital Media — and howdy, AllGear Digital. The company proprietor of a number of outdoor-based websites (together with this one) will get a brand new title after launching in 2018.

AllGear Digital owns and operates a community of media websites, together with Bikerumor, GearJunkie, Switchback JourneyThe Inertia, Explorersweb, iRunFar, and WildSnow.

The title change follows shortly behind different main information on the firm. That features $40 million of latest financing led by Bardin Hill Funding Companions and several other acquisitions.

Rebranding the corporate is a part of establishing AllGear Digital as a “main writer” of drugs critiques and out of doors sports activities information, co-founder and CEO Eric Phung mentioned in a information launch.

“Our manufacturers have a wealthy historical past of area experience, best-in-class content material, and unbiased product critiques,” Phung mentioned. “Thousands and thousands of readers belief the AllGear Digital properties for day by day information, tendencies protection, and a pointy eye on the newest gear.”

Financing, Latest Acquisitions

allgear digital numbers
(Picture/AllGear Digital)

AllGear Digital already has plans for its new financing. The corporate will use the cash for “natural progress initiatives” and including further publishers to its portfolio.

“This is a chance for our group to double down and attain important scale,” Phung mentioned.

In 2022, AllGear Digital’s media acquisitions included two widespread websites centered on the out of doors sports activities business.

The primary, referred to as The Inertia, was based in 2010. It reaches hundreds of thousands of readers by means of well-known contributors like Kelly Slater, Gerry Lopez, and Rob Machado. There’s additionally WildSnow, based in Colorado by creator and legendary ski-mountaineer Lou Dawson. It has grow to be a number one useful resource for backcountry skiers all over the world.

With these additions, AllGear Digital continues diversifying its outdoor-sports web site portfolio. Different on-line manufacturers owned by AllGear Digital embrace Explorersweb (for lovers of journey and science) and iRunFar (for individuals who can’t get sufficient operating information).

The information launch mentioned that different properties embrace an in-house model studio that makes customized content material for “main manufacturers” and lots of podcasts. The corporate may also be including to its video-production employees in 2023.

All instructed, the mum or dad firm, with workplaces in Denver, Minneapolis, and Los Angeles, has an viewers of greater than 60 million readers.

allgeardigital.com

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