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Present in Orange County, California, Cassette & Co. introduces their enjoyable and “severely unserious” line of life-style attire. Cassette & Co. is a part of Cassette Inventive, an organization that helps create, and handle model property and advertising and marketing for companies within the bike trade.
Dreaming about beginning Cassette & Co. for a while, Founder Tim VanGlider pulled the set off in 2015 after spending 11 years because the Inventive Director for Crank Bros.
The Cassette & Co. line of life-style attire is supposed to offer choices for riders of all kinds. And in contrast to lots of different ‘bike themed” life-style clothes, the Cassette & Co. line takes on a “bit extra of a mature path, with a bit of extra of a give attention to type and design…but nonetheless enjoyable”.
Pulling inspiration from typography, printmaking, and “the trades” the place Tim says, “sort and messages are at their easiest kinds.” Including, “Messages are easy, designs aren’t overworked”.
Proper now, on the web site, you’ll find a pleasant choice of tees and hoodies, for each women and men. Tim talked about that there are hats, caps, and different merchandise on the way in which very quickly.
Each month Cassette & Co. does a restricted version tee for each women and men. The presently supplied restricted tee is the “Pleasant Reminder” tee that pays tribute to the Native Bike Store.
When requested concerning the model, Tim shared among the core values that he says are guideposts to assist them keep the course, protecting them grounded of their beliefs and bounds.
Cassette & Co. Values
- Severely not Severe: “We strategy all merchandise severely, however always remember that we’re within the enjoyable trade. Our clients ought to really feel happy with their buy as in the event that they’re a part of a subculture of biking: the elite anti-athlete, often known as The Bicyclist“.
- Design first, and second: “Design is on the forefront of all the pieces we do. From tee shirts to branded merch, to reside occasions and group journey invites to pictures, all the pieces ought to be touched by design and executed with excessive requirements“.
- Be Actual: “The work and merchandise created might be one thing helpful. Model graphics won’t ever be fictitious occasions or locations. Creating faux messages and imagery contradicts the very purpose we exist – to deliver maturity to an viewers that sometimes will get infantile choices“.
- At all times be Biking: “Bikes change lives and the tradition of biking is for all times. We’re a model that rides, races, and trains. Meaning various things to all riders, and all riders are welcomed“.
Cassette & Co. Attire Options, Sizes, and Retail
Retail:
$29.99 (most t-shirts)
$48.99 (hoodies)
Options:
T-shirts:
- 100% ring-spun cotton
- Semi-slim match; not too tight and never too boxy
- Tear-away label (ladies’s solely)
- 7/8″ double-needle topstitched collar
- Shoulder-to-shoulder taping (ladies’s solely)
- Twill-taped neck and shoulders for additional sturdiness
- Seamed collarette (ladies’s solely)
- Double-needle armhole, sleeve, and backside hems
Hoodies:
- 65% ringspun cotton, 35% polyester
- Unisex slimmer match; order a measurement up in case you desire extra of a relaxed match
- Entrance pouch pocket
- Self-fabric patch on the again
- Matching flat drawstrings
- 3-panel hood
Sizing:
Males’s: S, M, L, XL, XXL (each tees and hoodies)
Ladies’s: S, M, L, XL,
*Word on sizing: Though the sizing is “semi-slim” I’m advised that they run fairly true to measurement, however in case you want the merchandise to suit extra relaxed, you need to measurement up.*
Try the entire items on the hyperlink beneath.
