A latest survey of 8,600 individuals who commonly use dietary dietary supplements reveals that probiotics (+3.04 share factors), quercetin (+2.3 pts), and vitamin Ok (+1.96 pts) skilled the best absolute development in recognition over the previous 12 months, whereas the best declines had been with vitamin C (-4.56 pts), calcium (-3.05 pts), melatonin (-2.66 pts), vitamin D (-2.62 pts), and inexperienced tea (-2.21 pts).
Regardless of a average lower, vitamin D remained the preferred complement, bought by 69.95% of respondents. Magnesium (+1.34 pts) remained in place because the second hottest complement, utilized by 53.1% of respondents, simply forward of fish oil (+0.69 pt). Multivitamins (+1.28 pts) moved as much as 4th place, as CoQ10 (-2.19) moved down to fiveth place. Probiotics moved as much as 6th place, as vitamin C slid to 7th place, adopted by zinc (+0.87 pt). B-complexes (+1.69 pts) moved up two spots to 9th place, adopted by curcumin/turmeric (-1.6 pts), which moved down one spot. Among the many present prime 50 dietary supplements, 21 declined in recognition whereas 20 confirmed a rise. The survey assessed the recognition of 209 sorts of dietary supplements — together with dietary supplements for pets — and analyzed recognition by respondent age, gender, and frequency of complement use.
20 Most Common Nutritional vitamins and Dietary supplements On the Finish of 2022
(% Survey Respondents Buying in Previous Yr)
| Vitamin D (D2 & D3) | 69.95% |
| Magnesium | 53.1% |
| Fish Oil/Krill Oil/Algae Oil/Omega-3 (EPA/DHA) | 51.15% |
| Multivitamin/Multimineral (together with Prenatal) | 44.59% |
| CoQ10/Ubiquinol/MitoQ | 42.78% |
| Probiotic (e.g., Acidophilus, Lactobacillus) | 41.71% |
| Vitamin C (together with Rose Hips) | 37.3% |
| Zinc | 36.02% |
| B-Complicated | 34.65% |
| Curcumin/Turmeric (as Complement) | 34.25% |
| B-12 (Cobalamin) | 32.96% |
| Vitamin Ok | 27.88% |
| Calcium | 27.84% |
| Melatonin | 26.79% |
| Collagen | 24.68% |
| Joint Well being System (Glucosamine, Chondroitin, MSM, Boswellia) |
22.22% |
| Inexperienced Tea | 21.73% |
| Protein/Vitamin Powders & Drinks (contains Whey) |
20.63% |
| Ashwagandha | 19.93% |
| Quercetin | 19.32% |
The outcomes are based mostly on responses to the latest ConsumerLab.com Survey of Vitamin and Complement Customers. The Survey is performed annually in November/December amongst readers of ConsumerLab.com’s e-newsletter who make the most of ConsumerLab’s product evaluations and data when selecting and utilizing dietary supplements and well being meals. The ConsumerLab.com Survey was first performed in 2002. Respondents are lively customers of dietary supplements, with over 81.5% taking not less than 4 completely different dietary supplements day by day.
Notice: These scores are based mostly on client analysis and never on ConsumerLab’s unbiased checks and evaluations of merchandise.
High-rated Complement Manufacturers on Total Shopper Satisfaction (Supply)
- Catalog/Web Model: Andrew Lessman (ProCaps)
- Direct Promoting (MLM) Model: Younger Residing
- Low cost/Warehouse Model: Kirkland (Costco)
- Meals/Drug/Mass — Broad Product Line: Nature Made
- Meals/Drug/Mass — Slim Product Line: HPF Cholestene
- Grocery Retailer Model: Dealer Darwin (Dealer Joe’s)
- Healthcare Practitioner Model: Ortho Molecular
- Well being Meals Retailer Model: Nordic Naturals
- Pharmacy Model: Walgreens
- Vitamin Retailer Model: GNC
- Canadian Model: Pure Components
By Sort of Complement:
By Complement Focus:
High-rated Complement Retailers on Total Shopper Satisfaction
By Gross sales Channel:
- Catalog/Web: Life Extension
- Grocery Retailer: Dealer Joe’s
- Mass Market: Goal
- On-line Multi-Class Retailer: Amazon.com
- On-line Complement Retailer: Vitacost
- Pharmacy: Native Pharmacies
- Practitioner Line Service provider: Pure Encapsulation
- Vitamin Retailer: The Vitamin Shoppe
- Warehouse Retailer: Costco
