
There’s a harmful narrative that I’ve been watching unfold for the final handful of years, though I’m positive it began earlier than then. I actually seen an amping up shortly after Christy Harrison’s guide “Anti-Eating regimen: Reclaim Your Time, Cash, Nicely-Being, and Happiness By means of Intuitive Consuming.”
“Ahhh,” I assumed. “The food regimen business feels threatened, and so they’re pushing again.”
This narrative has a number of aspects, however the predominant storylines are that:
- Medical and surgical weight reduction are methods to fight weight stigma
- Higher entry to “ob*sity care” = non-stigmatizing healthcare
- Individuals who push again in opposition to encouraging bariatric surgical procedure or the brand new weight reduction medicines are in actual fact stigmatizing fats* individuals
Quantity 3 actually took place after the discharge of the American Academy of Pediatrics weight reduction tips for youngsters and adolescents got here out, adopted shortly by pushback from fats activists, consuming dysfunction professionals, and anybody who know the weaknesses of weight science.
*(I take advantage of “fats” as a impartial descriptor, comparable to “skinny” or “brief” or “tall.”)

Medical and surgical weight reduction are methods to fight weight stigma
That first storyline is the oldest, and it reveals up in a LOT of “ob*sity” analysis, which blames “ob*sity” for elevated threat of melancholy and loads of different issues which can be probably brought on by the stigma of being in a bigger physique (weight stigma, or anti-fat bias), not being in a bigger physique itself.
In reality, it is a large drawback with loads of weight stigma analysis, which makes it sound just like the worst factor about weight stigma is that it supplies an impediment to fats individuals changing into much less fats, and that we have to scale back weight stigma so fats individuals really feel higher sufficient about their our bodies to attempt to drop a few pounds.
That is significantly virulent in analysis on weight stigma in healthcare, which repeatedly makes it sound like the primary causes that medical doctors ought to be nicer to their fats sufferers is so these sufferers shall be amenable to attempting to drop a few pounds by way of “intensive life-style interventions” (learn: restrictive diets and train), medicine or bariatric surgical procedure.
Additionally they make it sound like all it takes for medical doctors to be much less stigmatizing is to “discuss good” and use “person-first language.” For instance, saying “individuals with ob*sity” as an alternative of “ob*se individuals.” I touched on this nonsense in a 2019 article for The Washington Publish and in an article for At this time’s Dietitian (which was weirdly edited by somebody who rewrote a few of my sentences in actually stiff and stilted methods, however the data is sweet).
(To be honest, I do know from some weight stigma researchers that it’s laborious to get their analysis funded in the event that they don’t someway wrap round to “that is how we will make fats individuals much less fats” because of the outsized concentrate on “The Ob*sity Epidemic.” The problem of how food regimen tradition and weight stigma present up in weight stigma analysis was addressed splendidly by considered one of my favourite weight stigma researchers, Jeffrey Starvation, in Episode #192 of the Meals Psych Podcast, “Why we will’t battle weight stigma whereas additionally advocating for weight reduction.”)

Higher entry to “ob*sity care” = non-stigmatizing healthcare Half 1
The concept higher entry to “ob*sity care” = non-stigmatizing healthcare morphed out of the primary storyline, however grew to become extra strident when the brand new technology of weight reduction medicine was authorised by the FDA, and pharmaceutical firms began expressing their deep dedication to ending weight stigma on the similar time they rubbed their fingers collectively and jumped up and down with glee in anticipation of huge earnings.
In fall 2021, Novo Nordisk, creator of the most recent weight reduction drug du jour, launched the “It’s Greater Than Me” Marketing campaign, which claimed to be about destigmatizing “ob*sity” however was actually about attempting to show fats individuals into unpaid shills for Novo Nordisk within the hopes that they’d strain insurance coverage firms to pay for this “ob*sity care.” (Learn extra about that marketing campaign in a bit that Ragen Chastain wrote for The Mighty.)
Marquisele (Mikey) Mercedes, a fats liberationist author, educator and doctoral pupil at Brown College Faculty of Public Well being shared by way of her Patreon e-newsletter how in March 2022 she was approached by Vox Media about doing an explainer video on the historical past of fatphobia and its origins in anti-Blackness, as a part of an total collection on the historical past, science and affect of “ob*sity” stigma. Guess who was paying for the collection? Novo Nordisk. She very politely mentioned she wouldn’t take part and offered an in-depth clarification as to why, and by no means heard again.
That’s OK, as a result of Novo Nordisk managed to get a PSA on “Grey’s Anatomy.”

Higher entry to “ob*sity care” = non-stigmatizing healthcare Half 2
Ragen Chastain additionally wrote an important piece for her “Weight and Healthcare” Substack e-newsletter in Could 2022 (“Is it anti-weight stigma or food regimen business propaganda—a useful information”). Right here’s a quick quote:
“Activists, each inside and outdoors the healthcare business, have been pushing again in opposition to this pathologization of physique dimension for many years and have been making headway. In an try and nullify that work and progress, the food regimen business has developed a advertising and PR plan by which they co-opt the language of anti-weight stigma activists to be able to repackage and proceed to promote the identical outdated harmful and futile interventions.”
“So this large PR marketing campaign contains publishing comparable articles in a number of main media retailers, together with a serious social media push. These articles push the narrative that healthcare professionals have to work on their weight bias to be able to….watch for it… deal with “ob*sity.” They’re being dutifully printed with none form of examination or critique by the media.”
Within the wake of the APP guideline launch, I’ve seen loads of articles in main media retailers that learn extra like Novo Nordisk promotional items. It’s disturbing, however maybe not stunning that journalists are people who reside in an anti-fat society, could have their very own anti-fat biases, and have purchased into the concept of “The Ob*sity Epidemic.”

Fats activists are perpetuating weight stigma? What??
As talked about, it was shortly after the pushback on the APP weight reduction tips started that the third storyline emerged.
I’ve primarily seen it pushed by a really vocal longtime mouthpiece for the medical and surgical weight reduction industries, who I cannot title as a result of I don’t need to give him extra oxygen. Suffice to say that I’ve subscribed to his each day emails for a very long time, and infrequently need to cease however I don’t as a result of I really feel prefer it’s necessary to keep watch over this sh*t.
Right here’s a direct quote from one e-mail:
“There may be nice irony when somebody who acknowledges the hurt of stigma connected to a excessive physique weight and weight problems is utilizing heated rhetoric to stigmatize medical look after weight problems….Plainly an habit to outrage permits even advocates in opposition to stigma to advertise stigma for the sake of their fats acceptance agenda. It is a mistake.”
“Attaching stigma to medical look after weight problems is just incorrect. People who find themselves pumping out overheated rhetoric have to look within the mirror and get a grip.”
He deploys just a few totally different tones. Indignant Mouthpiece makes use of a mix of barely restrained anger and righteous indignation, as demonstrated above. Upset Mouthpiece comes throughout as if he’s shaking his head sadly and a bit bemusedly on the foolish people who find themselves suggesting that there’s one thing incorrect with pushing weight reduction.

Only for enjoyable, let’s add some sexism
This mouthpiece, shill, no matter you need to name him, can also be an older white man, and since most individuals pushing again in opposition to the medical and surgical weight reduction industries are girls, there’s a barely sexist, and really condescending, edge to his rhetoric.
For instance, after Virginia Sole-Smith wrote her glorious opinion piece for the New York Occasions concerning the APP tips, he placed on his Upset Mouthpiece voice when he talked about her the subsequent day, referring to her as a “HAES activist.” Whereas there’s nothing incorrect with primarily being an activist, contemplating that Virginia can also be a journalist, creator and a mom with a strong following on social media and her Substack e-newsletter, solely calling her an activist was extraordinarily dismissive. And never unintentional. I also needs to point out that he lobs private assaults in opposition to Christy Harrison rather a lot.
To say this co-opting of the work and phrases of fats activists (together with assaults on them) makes me mad and unhappy is an understatement, partly due to the laborious work on the roots of this activism, as I wrote about in an article for At this time’s Dietitian Journal on “Physique Positivity in Dietetics Follow“:
“Physique positivity” is a buzzy catchphrase widespread with Instagram influencers, advertisers, and food regimen firms. However the origins of the physique optimistic motion run a lot deeper than its present commercialized manifestations. Physique positivity has its roots in late Nineteen Sixties social justice actions created by and for individuals in marginalized our bodies — significantly fats, Black, queer, and disabled our bodies — to speak concerning the oppression they expertise in society and battle again in opposition to discrimination within the office, physician’s workplaces, and different public settings.
Most of those “individuals” had been girls. They usually deserve higher.
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Carrie Dennett, MPH, RDN, is a Pacific Northwest-based registered dietitian nutritionist, freelance author, intuitive consuming counselor, creator, and speaker. Her superpowers embrace busting diet myths and empowering girls to really feel higher of their our bodies and make meals decisions that help pleasure, diet and well being. This submit is for informational functions solely and doesn’t represent individualized diet or medical recommendation.
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