The Doux’s CEO, Founder, Maya Smith, determined to take her model, impressed by the music and nostalgia of 90’s Hip Hop, to new heights this yr. The content-forward initiative is geared at merging the tradition of the unique feminine queens of the class by Smith’s newest Bee Woman assortment with new voices within the inventive house to raise true artistry and best-in-class, salon high quality haircare.
“Partnering with Tate simply made sense,” shared Smith. “We at all times pay homage to the OG artists within the house and now we’re trying to elevate the subsequent queens within the hip hop trade, which is what led us to Child Tate. There are such a lot of synergies between us – from her type, artistry, pure hair recreation, and extra – so to have somebody of her expertise and vibes be a part of us on this journey is thrilling. We’ve by no means completed a partnership or run a marketing campaign to this extent earlier than, so we’re simply thrilled to proceed immersing ourselves in areas the place our clients are. Any manner The Doux can uplift and help ladies, particularly creatives, we’re right here for it!”
Headlined by Child Tate and her newest track, Good, from her most up-to-date album, Mani/Pedi, The Doux’s #ThisIsHowWeDouxIt Marketing campaign will kick off with Tate’s unique content material being pushed out on TikTok and Instagram, unveiling the model’s newest wash & go routine. With a give attention to celebrating pure hair textures, every product from the brand new Bee Woman assortment contains Smith’s progressive ingredient, cationic honey which smooths the hair’s negatively charged cuticle to spice up shine, seal in moisture, and struggle frizz. The merchandise are even named after iconic Hip Hop / R&B songs by legendary feminine artists such because the Mist Demeanor Honey Shine Mist, Push It! Braid & Edge Gel, Women First Honey Shampoo and extra.
To be taught extra about The Doux, go to thedoux.com and make sure you store the gathering at Walmart. To tune into the remainder of the marketing campaign, comply with alongside on TikTok at @ilovethedoux!
Courtesy of PRNewswire & 5WPR
