Lancôme’s La Vie est Belle Marketing campaign is all about celebrating the facility of neighborhood and happiness. With a strong forged of happiness activists, together with Julia Roberts, Amanda Seyfried, Penelope Cruz, French music sensation Aya Nakamura, Zendaya, and newly appointed ambassador Hoyeon, the marketing campaign goals to showcase the unstoppable power of sorority and share the ambassadors’ imaginative and prescient of life by way of a sequence of video portraits. Shot by legendary style photographer Mario Sorrenti and directed by rising star Emmanuel Adjei, the marketing campaign options an unique reinterpretation of the long-lasting music “What a Fantastic World” lip sung by the ambassadors — by ladies for girls.
In an unique interview with ESSENCE, Lancôme ambassador Zendaya shares her ideas on magnificence, her off-duty make-up look, and what happiness means to her. The actress credit her mom and grandmother for shaping her concept of magnificence and exhibiting her that there is no such thing as a one definition. She additionally touched on prioritizing pleasure, even throughout difficult occasions. She cites moments like the discharge of the “Savage Remix” by Beyoncé and Megan Thee Stallion throughout quarantine as one thing that introduced her immense pleasure. As a Lancôme ambassador, magnificence and happiness are main pillars of the model’s heritage, and Zendaya speaks to the alignment she has in collaboration with Lancôme’s ethos.
Learn on to listen to extra about how Zendaya takes care of her delicate pores and skin, what formed her magnificence perspective, and what being a Lancôme ambassador means to her.
Who has most affected your concept of magnificence?
My mother was not into the quintessential glamorous issues. She was a instructor and targeted most of her vitality on being a instructor, however to me, she was nonetheless extraordinarily stunning. I wished to be like her. Alternatively, I had individuals like my grandmother, who was at all times glamorous and appreciated getting dressed up and carrying heels. I believe having either side confirmed me that there’s actually nobody definition of what it means to be stunning. I realized to embrace all of it.
On a mean day once you’re not working, what’s your go-to make-up look?
Perhaps a bit concealer or a bit blush. I’ll brush my eyebrows. And generally mascara, however I don’t at all times like having to take it off on the finish of the day.
You’ve mentioned you could have delicate pores and skin — how do you maintain it?
I’ve realized to determine issues that work for me and persist with them. That was arduous for me once I was youthful. I’d be impatient and need one thing to work, like, tomorrow. Ultimately, I realized that the outcomes occur over time. So far as core merchandise, I like the Génifique serum. It’s good and lightweight however very hydrating, and I particularly adore it once I journey. Protecting your pores and skin hydrated is so necessary.
“Happiness means a lot to me. I believe with the 12 months that so many individuals have had, it’s so necessary to prioritize happiness and the issues that convey you pleasure and never really feel unhealthy for feeling joyful.”
What magnificence therapies do you wish to have recurrently?
None, actually. Simply because, once more, my pores and skin is so delicate, and I by no means know the way it’s going to react to one thing. I follow my core merchandise and routine.
What’s the most effective tip you’ve ever realized from an expert make-up artist?
After I was a child, I realized the way to do my make-up fairly shortly as a result of I usually felt that different individuals didn’t do it proper. I by no means use one shade of basis. One factor I realized is constructing with cream foundations, brushing and buffing these into the pores and skin—and never being afraid to mess around. Oh, and to do your face after you do your eyes. I don’t perceive why individuals do their eyes after their face. You begin together with your eyes! That method, any fallout doesn’t matter.
What do you like most about being a Lancôme ambassador?
I recognize the spirit of collaboration and the way we’re at all times attempting new issues. I like that in my campaigns, we’ve been in a position to be a bit bit experimental whereas nonetheless sustaining the heritage of the model. Past that, Lancôme is thought for its shade vary, which is necessary to me. Additionally, there’s a high quality to the merchandise.
What’s your first reminiscence of discovering Lancôme merchandise?
My grandma. She’d let me go in her toilet and play along with her make-up and do make-up on different individuals, like her or my cousins or whoever was round. I particularly bear in mind a blue or blue-gray eyeliner. I simply liked enjoying with it.
The thought of spreading happiness sits on the coronary heart of every part completed at Lancôme. What does happiness imply to you?
Happiness means a lot to me. I believe with the 12 months that so many individuals have had, it’s so necessary to prioritize happiness and the issues that convey you pleasure and never really feel unhealthy for feeling joyful. And even small moments rely. After I was in quarantine, the happiest factor for me was when Beyoncé and Megan Thee Stallion got here out with “Savage Remix.” That, to me, was a lot pleasure. I used to be like, “I don’t care. I’m enjoying this all day, daily.” Within the bathe. Ending a puzzle. This music is getting me by way of.
